For PrimaPlay.ro, Clever Media’s premium streaming platform for Romanian sports and entertainment, I led the end-to-end product design — from information architecture and web UX to UI, visual design, and art direction. The goal was to create a browser-based web app that feels native on TV, desktop, tablet, and mobile, delivering live and on-demand access to major competitions like Liga 1, UEFA Champions League, Serie A, LaLiga, and Bundesliga, alongside Prime channels such as Prima TV, Profit News, and Cinemaraton. I structured the IA for intuitive navigation, designed a cohesive interface that adapts seamlessly across devices and input types, and developed a flexible visual system focused on clarity, accessibility, and performance. The result is a unified experience that brings premium sports and entertainment closer to viewers, no matter where they watch.
Selected Works
Urbanwork
ELLEWebsite Design, Publishing
Viva!publishing, website design, work
Auto BildWebsite Design, Publishing, Editorial
Dressingzwebsite design
Prima Sportwebsite design
Smartbillwebsite design
MyLocal McDonald'sWebsite Design
Club Un Vin Pe Ziwebsite design
Cronica.rowebsite design
Prima Playwebsite design
McDonald's Birthday Partywebsite design