I led the redesign of Unvinpezi.ro, Romania’s leading premium wine e-commerce platform known for its “one wine per day” concept and curated selection by expert sommeliers. My role covered art direction, information architecture, and the full design of desktop and mobile experiences. The goal was to bring clarity and elegance to a content-heavy, story-driven retail space—balancing product storytelling with a seamless path to purchase. Working closely with the brand and marketing teams, I created a visual system that feels refined yet accessible, aligning with the sophistication of its audience while optimizing conversions and user flow.
Selected Works
Urbanwork
ELLEWebsite Design, Publishing
Viva!publishing, website design, work
Auto BildWebsite Design, Publishing, Editorial
Dressingzwebsite design
Prima Sportwebsite design
Smartbillwebsite design
MyLocal McDonald'sWebsite Design
Club Un Vin Pe Ziwebsite design
Cronica.rowebsite design
Prima Playwebsite design
McDonald's Birthday Partywebsite design