Look Sport / Prima Sport
Role: Art Direction, UI Design
Sector: Publishing
www.primasport.ro
Year: 2019
I designed LookSport.ro from the ground up (information architecture, layout, visual system, and full art direction) building a bold, high-energy platform that later was rebranded as PrimaSport.ro.
The goal was to merge live streaming, real-time scores, and editorial coverage into one clear, dynamic experience. I created a modular grid that adapts seamlessly to different content types (video, news, stats) while maximizing banner and sponsorship visibility without overwhelming the viewer.
The visual identity leaned on contrast, motion, and clarity to reflect the pace of live sports, while keeping navigation intuitive even during match peaks.
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