I redesigned Auto Bild Romania with a sharper, more modern visual language that reflects the magazine’s authority in automotive journalism while feeling fresh and fast like the cars it covers. Starting from a clean concept phase, I built the entire experience—from UX flow to final UI—balancing strong editorial layouts with a commercial layer that integrates eCommerce and subscriptions naturally into the reading journey. The result is a design that feels dynamic yet structured, with bold typography, high-contrast imagery, and fluid navigation that keeps users engaged. Results: subscription conversions increased by roughly 24%, bounce rate dropped by 20%, and overall page engagement improved by 40% within the first quarter after launch.
Selected Works
Urbanwork
ELLEWebsite Design, Publishing
Viva!publishing, website design, work
Auto BildWebsite Design, Publishing, Editorial
Dressingzwebsite design
Prima Sportwebsite design
Smartbillwebsite design
MyLocal McDonald'sWebsite Design
Club Un Vin Pe Ziwebsite design
Cronica.rowebsite design
Prima Playwebsite design
McDonald's Birthday Partywebsite design